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Who Is IQOS For? Target Users
Table of contents
IQOS is made for adults who already smoke or use nicotine and would otherwise keep doing so. It heats tobacco instead of burning it, so there is no ash and less lingering smell than a cigarette. It still contains nicotine, which is addictive, and it is not risk free. If you do not use tobacco, do not start.
Who IQOS is for
- Adult smokers aged 18+ who want to switch from cigarettes to a heated tobacco device.
- Adults who want a real tobacco taste, not the e-liquid flavours of a vape.
- People who do not like ash, lighters and the smell of cigarette smoke on clothes and in the car.
Who should not use IQOS
- Anyone under 18. We sell to adults only, and the driver may ask for an Emirates ID or passport.
- Non-smokers and people who have already quit.
- Pregnant or breastfeeding women.
- People with health conditions who have been told to avoid nicotine. Ask your doctor first.
Which IQOS device suits which user
All current IQOS ILUMA devices use TEREA sticks. The main difference is design and how many sessions you get before charging.
| If you want | Look at | Price from |
|---|---|---|
| A simple, all-in-one device at a low price | IQOS ILUMA i One | AED 149 |
| A holder plus pocket charger for more sessions | IQOS ILUMA i Standard | AED 239 |
| A premium finish and extra features | IQOS ILUMA i Prime | AED 359 |
| The earlier premium model | IQOS ILUMA Prime | AED 390 |
| A non-IQOS induction device that also takes TEREA | LAMBDA devices | AED 225 |
Prices can change. Check the product page for the current price and stock.
Choosing your TEREA sticks
TEREA comes in many flavours, from plain tobacco to menthol and fruit capsule sticks. Editions from different countries have different prices. For a lower price per carton, many customers start with TEREA from Indonesia. Our TEREA flavour guide helps you compare tastes.
What about HEETS users?
If you still use an older blade device such as IQOS 3 DUO, you need HEETS sticks, not TEREA. HEETS are sometimes out of stock with us. If you are buying a new device, an ILUMA model with TEREA is the practical choice.
Frequently asked questions
Is IQOS a vape?
No. IQOS heats real tobacco. A vape heats a liquid.
Is IQOS a good way to quit nicotine?
IQOS still delivers nicotine. If you want to stop using nicotine, speak to a doctor or a quit-smoking service.
Can I buy IQOS in Abu Dhabi?
Yes. Order on our website or on WhatsApp +971 50 242 0254. We deliver to all seven emirates, free on orders of AED 200 or more. Pay by cash, card machine on delivery or bank transfer.
